While talking about how the collaboration with Ty Dolla Sign came together, Dinah Jane told Billboard that she was "happy he agreed" to be on the track as he was one of her "favorite artists". After hearing his song, "Paranoid", she told her groupmates, "Guys, we gotta get this dude on our song," as she saw him "as a perfect fit" for this track. Jane complimented the way he "rides" the song and "brings a different feel to it". Sharing similar sentiments, Cabello said that he "added [an] amazing flair" to the song. She also praised the way he played the "melody and his dissonant notes," saying that he "made his own hooky part of the bridge." Featured artist Ty Dolla Sign discussed his contribution in the song during an commentary to Billboard where he revealed that he was persuaded to join the song after his 11-year-old daughter continuously played their tracks. He recalls a time where he was on tour and had a lot of girls "in the hotel room". According to Ty, they usually "put on Future or something more turnt" but all of them wanted to "hear Fifth Harmony". He said that was the first time that ever happened. When discussing the album's single choice, Kordei told Entertainment Weekly that the song made sense after releasing "Worth It" because they had "similar styles, but still sounded "different". She elaborates by saying that the song is "chill" and "not too much" while referring to it as "sexy" but "cool" with "something electrifying about it". Nearly a month after the interview took place, the track premiered for the first time on radio on February 26, 2016 on the Elvis Duran and the Morning Show, and was released along with the pre-order of the album. It was then serviced to contemporary hit radio in the United States four days later on March 1, 2016.
The group performed the song for the first time on television on February 29, 2016, on a special after-Oscars episode on Live! with Kelly and Michael. Recreating the set of the music video, they performed the song on Jimmy Kimmel Live! on March 24, 2016 and on Alan Carr: Chatty Man approximately two weeks later. The group performed the song on The Ellen DeGeneres Show on May 10, dancing in and around a car prop and at the 2016 Billboard Music Awards on May 22 alongside Ty Dolla Sign. Other performances include the 2016 Much Music Video Awards and the 2016 CMT Music Awards, where the group performed the song with country singer Cam, as a mashup with Cam's single, Mayday.
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